feat(dashboard): 增加CFO财务资金浮存与资产负债中枢、COO运营转化复购与合伙人断档雷达全貌分析

application/admin/controller/shopro/Dashboard.php

@@ -16,6 +16,9 @@ use addons\shopro\service\SearchHistory;
 use addons\shopro\service\partner\RateService;
 use addons\shopro\service\partner\IdentityService;
 use addons\shopro\service\partner\PartnerConfig;
+use app\admin\model\shopro\Withdraw;
+use app\admin\model\shopro\Refund;
+use app\admin\model\shopro\goods\SkuPrice as SkuPriceModel;
 
 class Dashboard extends Common
 {
@@ -283,6 +286,261 @@ class Dashboard extends Common
             'role_stats' => $roleStats,
         ];
 
+        // 8. CFO 视角：资金浮存、提现出款风控与资产负债中枢
+        $userCommissionFloat = (float) User::sum('commission');
+        $userMoneyFloat = (float) User::sum('money');
+        $totalFloatFunds = round($userCommissionFloat + $userMoneyFloat, 2);
+
+        $totalWithdrawApplied = (float) Withdraw::sum('amount');
+        $totalWithdrawPaid = (float) Withdraw::where('status', 2)->sum('paid_fee');
+        $pendingWithdrawAmount = (float) Withdraw::where('status', 0)->sum('amount');
+        $pendingWithdrawCount = (int) Withdraw::where('status', 0)->count();
+        $withdrawCashRate = $totalPayout > 0 ? round(($totalWithdrawPaid / $totalPayout) * 100, 2) : 0.0;
+
+        $totalRefundAmount = (float) Refund::where('status', 'completed')->sum('refund_fee');
+        $totalRefundCount = (int) Refund::where('status', 'completed')->count();
+        $refundRate = $totalGmv > 0 ? round(($totalRefundAmount / $totalGmv) * 100, 2) : 0.0;
+        $realNetCashFlow = round($totalGmv - $totalRefundAmount - $totalWithdrawPaid, 2);
+
+        // 未来总承兑责任 (待释放消费券 + 马豆折算市值 + 用户未提现佣金)
+        $pendingVoucherLiability = $pendingVoucher;
+        $madowMarketLiability = $totalMadowCny;
+        $commissionLiability = $userCommissionFloat;
+        $totalFutureLiability = round($pendingVoucherLiability + $madowMarketLiability + $commissionLiability, 2);
+
+        $financeOverview = [
+            'commission_float' => number_format($userCommissionFloat, 2, '.', ''),
+            'user_balance_float' => number_format($userMoneyFloat, 2, '.', ''),
+            'total_float_funds' => number_format($totalFloatFunds, 2, '.', ''),
+            'total_withdraw_applied' => number_format($totalWithdrawApplied, 2, '.', ''),
+            'total_withdraw_paid' => number_format($totalWithdrawPaid, 2, '.', ''),
+            'pending_withdraw_amount' => number_format($pendingWithdrawAmount, 2, '.', ''),
+            'pending_withdraw_count' => $pendingWithdrawCount,
+            'withdraw_cash_rate' => $withdrawCashRate,
+            'total_refund_amount' => number_format($totalRefundAmount, 2, '.', ''),
+            'total_refund_count' => $totalRefundCount,
+            'refund_rate' => $refundRate,
+            'real_net_cash_flow' => number_format($realNetCashFlow, 2, '.', ''),
+            'pending_voucher_liability' => number_format($pendingVoucherLiability, 2, '.', ''),
+            'madow_market_liability' => number_format($madowMarketLiability, 2, '.', ''),
+            'commission_liability' => number_format($commissionLiability, 2, '.', ''),
+            'total_future_liability' => number_format($totalFutureLiability, 2, '.', ''),
+        ];
+
+        // 9. COO 视角：转化复购漏斗、合伙人30天掉队雷达与供应链库存安全
+        // 9.1 用户购买频次聚合与转化漏斗
+        $paidOrderUsers = Order::whereIn('status', [Order::STATUS_PAID, Order::STATUS_COMPLETED])
+            ->group('user_id')
+            ->field('user_id, count(*) as buy_count')
+            ->select();
+
+        $paidUsersCount = count($paidOrderUsers);
+        $singleBuyCount = 0;
+        $repeatBuyCount = 0;
+        foreach ($paidOrderUsers as $buyer) {
+            if ((int)$buyer->buy_count > 1) {
+                $repeatBuyCount++;
+            } else {
+                $singleBuyCount++;
+            }
+        }
+        $payConversionRate = $totalRegisteredUsers > 0 ? round(($paidUsersCount / $totalRegisteredUsers) * 100, 1) : 0.0;
+        $repeatPurchaseRate = $paidUsersCount > 0 ? round(($repeatBuyCount / $paidUsersCount) * 100, 1) : 0.0;
+        $arpu = $paidUsersCount > 0 ? round($totalGmv / $paidUsersCount, 2) : 0.0;
+
+        // 9.2 合伙人 30 天自购断档掉队雷达（安全活跃、7天即将断档预警、已断档失效）
+        $now = time();
+        $activeDays = (int) PartnerConfig::get('partner_active_days', 30);
+        $warningThresholdDays = 7;
+        $activeWindow = $now - ($activeDays * 86400);
+        $warningWindow = $now - (($activeDays - $warningThresholdDays) * 86400);
+
+        $activePartnersCount = 0;
+        $warningPartnersCount = 0;
+        $frozenPartnersCount = 0;
+        $warningList = [];
+        $frozenList = [];
+
+        // 批量拉取合伙人用户信息，避免循环内查询
+        $agentUserIds = array_column(collection($allAgents)->toArray(), 'user_id');
+        $agentUserMap = [];
+        if (!empty($agentUserIds)) {
+            $agentUserRows = User::whereIn('id', $agentUserIds)->field('id, nickname, mobile, avatar')->select();
+            foreach ($agentUserRows as $uRow) {
+                $agentUserMap[$uRow->id] = $uRow;
+            }
+        }
+
+        foreach ($allAgents as $ag) {
+            $lastTime = (int) $ag->getData('last_self_order_time');
+            $uid = $ag->user_id;
+            $u = $agentUserMap[$uid] ?? null;
+            $nickname = $u ? ($u->nickname ?: '用户#' . $uid) : ('用户#' . $uid);
+            $mobile = ($u && $u->mobile) ? substr_replace($u->mobile, '****', 3, 4) : '-';
+            $avatar = $u ? ($u->avatar ?: '') : '';
+            $identityData = IdentityService::build($ag);
+            $identityText = $identityData['identity_text'] ?: ('Lv.' . $ag->level);
+
+            if ($lastTime > 0 && $lastTime >= $warningWindow) {
+                // 安全活跃期 (距今 < 23天)
+                $activePartnersCount++;
+            } elseif ($lastTime > 0 && $lastTime >= $activeWindow) {
+                // 7 天内即将断档预警 (距今 23~30天)
+                $warningPartnersCount++;
+                $daysLeft = max(1, (int) ceil(($lastTime + $activeDays * 86400 - $now) / 86400));
+                $warningList[] = [
+                    'user_id' => $uid,
+                    'nickname' => $nickname,
+                    'avatar' => $avatar,
+                    'mobile' => $mobile,
+                    'level_text' => $identityText,
+                    'last_order_date' => date('Y-m-d H:i', $lastTime),
+                    'days_left' => $daysLeft,
+                ];
+            } else {
+                // 已断档冻结 (> 30天 或 从未自购)
+                $frozenPartnersCount++;
+                if (count($frozenList) < 10) {
+                    $overdueDays = $lastTime > 0 ? max(1, (int) floor(($now - $lastTime) / 86400) - $activeDays) : 999;
+                    $frozenList[] = [
+                        'user_id' => $uid,
+                        'nickname' => $nickname,
+                        'avatar' => $avatar,
+                        'mobile' => $mobile,
+                        'level_text' => $identityText,
+                        'last_order_date' => $lastTime > 0 ? date('Y-m-d H:i', $lastTime) : '从未自购',
+                        'overdue_days' => $overdueDays == 999 ? '从未自购' : "逾期 {$overdueDays} 天",
+                    ];
+                }
+            }
+        }
+
+        // 9.3 供应链库存安全与动销商品
+        $onSaleGoodsCount = (int) Goods::where('status', 'up')->count();
+        $totalStock = (int) SkuPriceModel::where('status', 'up')->sum('stock');
+        $lowStockCount = (int) SkuPriceModel::alias('sp')
+            ->join('shopro_goods g', 'sp.goods_id = g.id')
+            ->where('g.status', 'up')
+            ->where('sp.status', 'up')
+            ->where('sp.stock', '<=', 10)
+            ->count();
+
+        $lowStockSkuList = SkuPriceModel::alias('sp')
+            ->join('shopro_goods g', 'sp.goods_id = g.id')
+            ->where('g.status', 'up')
+            ->where('sp.status', 'up')
+            ->where('sp.stock', '<=', 10)
+            ->field('sp.id as sku_id, sp.goods_id, g.title as goods_title, g.image as goods_image, sp.goods_sku_text, sp.stock, sp.price')
+            ->order('sp.stock', 'asc')
+            ->limit(10)
+            ->select();
+
+        $lowStockFormatted = [];
+        foreach ($lowStockSkuList as $lsku) {
+            $skuText = is_array($lsku->goods_sku_text) ? implode(' ', $lsku->goods_sku_text) : ($lsku->goods_sku_text ?: '默认单规格');
+            $lowStockFormatted[] = [
+                'sku_id' => $lsku->sku_id,
+                'goods_id' => $lsku->goods_id,
+                'goods_title' => $lsku->goods_title,
+                'goods_image' => $lsku->goods_image,
+                'sku_text' => $skuText,
+                'stock' => (int) $lsku->stock,
+                'price' => $lsku->price,
+            ];
+        }
+
+        // 9.4 平台经营健康度评分模型 (满分 100)
+        // ① 拨比健康度 (30分)
+        $payoutScore = 30.0;
+        if ($totalGmv > 0) {
+            if ($payoutRate > 60) {
+                $payoutScore = 10.0;
+            } elseif ($payoutRate > 40) {
+                $payoutScore = 20.0;
+            } elseif ($payoutRate < 15) {
+                $payoutScore = 25.0;
+            } else {
+                $payoutScore = 30.0;
+            }
+        }
+        // ② 合伙人活跃健康度 (25分)
+        $partnerActiveRate = $totalAgents > 0 ? ($activePartnersCount / $totalAgents) : 0;
+        $activeScore = round($partnerActiveRate * 25, 1);
+        // ③ 用户复购粘性 (25分, 基准30%得满分)
+        $repeatScore = $paidUsersCount > 0 ? min(25.0, round(($repeatPurchaseRate / 30) * 25, 1)) : 15.0;
+        // ④ 资金履约安全度 (20分)
+        $safetyScore = 20.0;
+        if ($refundRate > 5.0) {
+            $safetyScore = 10.0;
+        } elseif ($refundRate > 2.0) {
+            $safetyScore = 15.0;
+        } else {
+            $safetyScore = 20.0;
+        }
+
+        $healthTotalScore = round($payoutScore + $activeScore + $repeatScore + $safetyScore, 1);
+        $healthGrade = 'S·卓越';
+        $healthGradeColor = '#52c41a';
+        if ($healthTotalScore < 70) {
+            $healthGrade = 'C·预警';
+            $healthGradeColor = '#f5222d';
+        } elseif ($healthTotalScore < 80) {
+            $healthGrade = 'B·稳健';
+            $healthGradeColor = '#fa8c16';
+        } elseif ($healthTotalScore < 90) {
+            $healthGrade = 'A·良好';
+            $healthGradeColor = '#1890ff';
+        }
+
+        $healthSuggestions = [];
+        if ($payoutRate <= 35) {
+            $healthSuggestions[] = "当前综合拨比为 {$payoutRate}%，处于精算设定的安全区间，净现金流沉淀稳固。";
+        } else {
+            $healthSuggestions[] = "当前综合拨比为 {$payoutRate}%，略高于基准安全线，建议关注毛利率较高的商品排期。";
+        }
+        if ($warningPartnersCount > 0) {
+            $healthSuggestions[] = "监测到有 {$warningPartnersCount} 位合伙人进入 7 天内即将断档预警期，建议及时定向唤醒催单。";
+        } else {
+            $healthSuggestions[] = "合伙股东团队自购状态良好，暂无 7 天内即将断档的合伙人。";
+        }
+        if ($lowStockCount > 0) {
+            $healthSuggestions[] = "仓储有 {$lowStockCount} 款商品 SKU 库存告急（≤10件），请及时补充库存避免断货缺货。";
+        } else {
+            $healthSuggestions[] = "在售商品库存充沛，供应链运转健康。";
+        }
+        if ($pendingWithdrawCount > 0) {
+            $healthSuggestions[] = "当前有 {$pendingWithdrawCount} 笔提现申请等待审核（¥{$financeOverview['pending_withdraw_amount']}），请及时审核保障出款体验。";
+        }
+
+        $operationOverview = [
+            'total_registered' => $totalRegisteredUsers,
+            'paid_users_count' => $paidUsersCount,
+            'pay_conversion_rate' => $payConversionRate,
+            'single_buy_users_count' => $singleBuyCount,
+            'repeat_buy_users_count' => $repeatBuyCount,
+            'repeat_purchase_rate' => $repeatPurchaseRate,
+            'arpu' => number_format($arpu, 2, '.', ''),
+            'active_partners' => $activePartnersCount,
+            'warning_partners' => $warningPartnersCount,
+            'frozen_partners' => $frozenPartnersCount,
+            'warning_list' => $warningList,
+            'frozen_list' => $frozenList,
+            'on_sale_goods_count' => $onSaleGoodsCount,
+            'total_stock' => $totalStock,
+            'low_stock_count' => $lowStockCount,
+            'low_stock_list' => $lowStockFormatted,
+            'health' => [
+                'score' => $healthTotalScore,
+                'grade' => $healthGrade,
+                'grade_color' => $healthGradeColor,
+                'payout_score' => $payoutScore,
+                'active_score' => $activeScore,
+                'repeat_score' => $repeatScore,
+                'safety_score' => $safetyScore,
+                'suggestions' => $healthSuggestions,
+            ]
+        ];
+
         $this->success('获取成功', null, [
             'user_data' => $userData,
             'agent_data' => $agentData ?? null,
@@ -291,6 +549,8 @@ class Dashboard extends Common
             'madow_data' => $madowData,
             'voucher_data' => $voucherData,
             'partner_network' => $partnerNetwork,
+            'finance_overview' => $financeOverview,
+            'operation_overview' => $operationOverview,
         ]);
     }