feat(crm): 完成访客雷达足迹流水实体、埋点服务与免登录控制器 (Task 11)

这个提交包含在:
wikiboss
2026-09-20 17:40:04 +08:00
父节点 2bc395c384
当前提交 679ea8441e
共有 9 个文件被更改,包括 1395 次插入 和 0 次删除

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import { Provide } from '@midwayjs/core';
import { BaseService, CoolCommException } from '@cool-midway/core';
import { InjectEntityModel } from '@midwayjs/typeorm';
import { Repository } from 'typeorm';
import { CrmLeadEntity } from '../entity/lead';
import { LeadSource, LeadStatus } from '../../../comm/types/omni';
/**
* 意向度评分计算结果接口
*/
export interface IntentScoreResult {
score: number;
level: 'low' | 'medium' | 'hot';
}
/**
* 留资入参 DTO
*/
export interface SubmitLeadDTO {
cardId: number | string;
visitorId?: string;
name: string;
company?: string;
phone?: string;
email?: string;
status?: LeadStatus;
intentScore?: number;
source?: LeadSource;
notes?: string;
stayDurationMs?: number;
scrollDepth?: number;
blockCount?: number;
}
/**
* 潜客线索服务
* 负责线索沉淀、多维行为意向度打标与跟进流转
*/
@Provide()
export class CrmLeadService extends BaseService {
@InjectEntityModel(CrmLeadEntity)
crmLeadEntity: Repository<CrmLeadEntity>;
/**
* 智能意向度评分计算引擎
* 根据停留时长、滚动深度、浏览模块数加权综合评分 (0 - 100 分)
*
* 权重分配:
* - 停留时长: 权重 40 分 (满 60 秒拿满分)
* - 滚动深度: 权重 30 分 (100% 滚动拿满分)
* - 模块浏览: 权重 30 分 (浏览 5 个及以上模块拿满分)
*
* 等级划分:
* - score >= 75: 'hot' (高意向/火热)
* - 40 <= score < 75: 'medium' (中意向/温和)
* - score < 40: 'low' (低意向/冷淡)
*/
calculateIntentScore(
stayDurationMs = 0,
scrollDepth = 0,
blockCount = 0
): IntentScoreResult {
const safeStay = Math.max(0, stayDurationMs);
const safeScroll = Math.max(0, scrollDepth);
const safeBlocks = Math.max(0, blockCount);
// 1. 停留时长得分 (0 - 40)
const stayScore = Math.min(40, Math.round((safeStay / 60000) * 40));
// 2. 滚动深度得分 (0 - 30)
const scrollScore = Math.min(30, Math.round((safeScroll / 100) * 30));
// 3. 模块浏览得分 (0 - 30)
const blockScore = Math.min(30, safeBlocks * 6);
// 4. 加权总分
const score = Math.min(100, Math.max(0, stayScore + scrollScore + blockScore));
// 5. 自动判定意向度等级
let level: 'low' | 'medium' | 'hot' = 'low';
if (score >= 75) {
level = 'hot';
} else if (score >= 40) {
level = 'medium';
}
return { score, level };
}
/**
* 潜客互换名片留资沉淀
*/
async submitLead(data: SubmitLeadDTO): Promise<CrmLeadEntity> {
if (!data || !data.cardId) {
throw new CoolCommException('缺少名片标识 cardId', 400);
}
const name = data.name ? String(data.name).trim() : '';
if (!name) {
throw new CoolCommException('缺少客户姓名 name', 400);
}
const phone = data.phone ? String(data.phone).trim() : '';
const email = data.email ? String(data.email).trim() : '';
if (!phone && !email) {
throw new CoolCommException('请至少填写手机号或电子邮箱等联系方式', 400);
}
// 计算或采用意向度评分
let intentScore = data.intentScore ?? 0;
if (
data.intentScore === undefined &&
(data.stayDurationMs !== undefined ||
data.scrollDepth !== undefined ||
data.blockCount !== undefined)
) {
const calculated = this.calculateIntentScore(
data.stayDurationMs,
data.scrollDepth,
data.blockCount
);
intentScore = calculated.score;
}
// 判定初始状态
let status: LeadStatus = data.status || 'new';
if (!data.status && intentScore >= 75) {
status = 'hot';
}
const lead = new CrmLeadEntity();
lead.cardId = Number(data.cardId);
lead.visitorId = data.visitorId || '';
lead.name = name;
lead.company = data.company ? String(data.company).trim() : undefined;
lead.phone = phone || undefined;
lead.email = email || undefined;
lead.status = status;
lead.intentScore = intentScore;
lead.source = data.source || 'link';
lead.notes = data.notes;
return await this.crmLeadEntity.save(lead);
}
/**
* 线索跟进状态生命周期流转
*/
async updateStatus(
id: number | string,
status: LeadStatus
): Promise<CrmLeadEntity> {
const validStatuses: LeadStatus[] = [
'new',
'contacted',
'hot',
'won',
'archived',
];
if (!validStatuses.includes(status)) {
throw new CoolCommException('非法状态值', 400);
}
const lead = await this.crmLeadEntity.findOne({
where: { id: Number(id) },
});
if (!lead) {
throw new CoolCommException('潜客线索不存在', 404);
}
lead.status = status;
return await this.crmLeadEntity.save(lead);
}
}

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import { Inject, Provide } from '@midwayjs/core';
import { BaseService, CoolCommException } from '@cool-midway/core';
import { InjectEntityModel } from '@midwayjs/typeorm';
import { Repository } from 'typeorm';
import { CrmTrackEntity } from '../entity/track';
import { TouchType } from '../../../comm/types/omni';
/**
* 访客足迹上报 DTO
*/
export interface RecordTrackDTO {
cardId: number | string;
visitorId?: string;
ip?: string;
country?: string;
city?: string;
touchType?: TouchType;
stayDurationMs?: number;
scrollDepth?: number;
viewedBlocks?: string[] | string;
tenantId?: number | string;
}
/**
* IP 地理位置解析结果
*/
export interface IpLocationResult {
country: string;
city: string;
}
/**
* 访客雷达与轨迹流水服务
*/
@Provide()
export class CrmRadarService extends BaseService {
@InjectEntityModel(CrmTrackEntity)
crmTrackEntity: Repository<CrmTrackEntity>;
@Inject()
ctx: any;
/**
* 轻量高效 IP 地理位置解析机制
* 支持 Cloudflare/CDN 请求头直通与内网/本地安全识别
*/
parseIpLocation(
ip?: string,
headers?: Record<string, any>
): IpLocationResult {
const rawHeaders = headers || (this.ctx && this.ctx.headers) || {};
// 1. 优先提取出海 CDN (如 Cloudflare) 携带的高可靠地理位置信息
const cdnCountry =
rawHeaders['cf-ipcountry'] ||
rawHeaders['x-country'] ||
rawHeaders['geoip-country-code'];
const cdnCity =
rawHeaders['cf-ipcity'] ||
rawHeaders['x-city'] ||
rawHeaders['geoip-city'];
if (cdnCountry) {
return {
country: String(cdnCountry).trim(),
city: cdnCity ? String(cdnCity).trim() : 'Unknown',
};
}
const cleanIp = (ip || '').trim().replace(/^::ffff:/, '');
// 2. 本地回环与内网私有地址识别
if (
!cleanIp ||
cleanIp === '127.0.0.1' ||
cleanIp === '::1' ||
cleanIp.toLowerCase() === 'localhost' ||
cleanIp.startsWith('192.168.') ||
cleanIp.startsWith('10.') ||
/^172\.(1[6-9]|2[0-9]|3[0-1])\./.test(cleanIp)
) {
return { country: 'Local', city: 'Local' };
}
// 3. 公网未知 IP 兜底返回
return { country: 'Unknown', city: 'Unknown' };
}
/**
* 记录访客轨迹并解析地理位置
*/
async recordTrack(data: RecordTrackDTO): Promise<CrmTrackEntity> {
if (!data || !data.cardId) {
throw new CoolCommException('缺少名片标识 cardId', 400);
}
// 提取客户端 IP (入参 > 上下文 IP > 默认空)
const clientIp =
data.ip ||
(this.ctx && this.ctx.ip) ||
(this.ctx &&
this.ctx.headers &&
this.ctx.headers['x-forwarded-for']?.split(',')[0]?.trim()) ||
'';
// 解析地理位置 (入参优先,缺失则自动解析)
let country = data.country;
let city = data.city;
if (!country || !city) {
const parsed = this.parseIpLocation(clientIp, this.ctx?.headers);
country = country || parsed.country;
city = city || parsed.city;
}
// 触碰渠道校验与兜底
const validTouchTypes: TouchType[] = ['nfc', 'qr', 'link'];
const touchType: TouchType =
data.touchType && validTouchTypes.includes(data.touchType)
? data.touchType
: 'link';
// 行为指标纠偏 (停留时长非负,滚动深度 0-100)
const stayDurationMs = Math.max(0, Math.round(data.stayDurationMs || 0));
const scrollDepth = Math.min(
100,
Math.max(0, Math.round(data.scrollDepth || 0))
);
// 浏览组件块容错与解析
let viewedBlocks: string[] = [];
if (Array.isArray(data.viewedBlocks)) {
viewedBlocks = data.viewedBlocks.map(String);
} else if (typeof data.viewedBlocks === 'string') {
try {
const parsed = JSON.parse(data.viewedBlocks);
viewedBlocks = Array.isArray(parsed) ? parsed.map(String) : [];
} catch {
viewedBlocks = [data.viewedBlocks];
}
}
// 访客指纹兜底生成
const visitorId =
data.visitorId ||
`vis_${Date.now().toString(36)}_${Math.random().toString(36).slice(2, 8)}`;
const track = new CrmTrackEntity();
track.cardId = Number(data.cardId);
track.visitorId = visitorId;
track.ip = clientIp;
track.country = country;
track.city = city;
track.touchType = touchType;
track.stayDurationMs = stayDurationMs;
track.scrollDepth = scrollDepth;
track.viewedBlocks = viewedBlocks;
if (data.tenantId) {
track.tenantId = Number(data.tenantId);
}
return await this.crmTrackEntity.save(track);
}
/**
* 获取某名片的最近足迹流水
*/
async getRecentTracks(
cardId: number | string,
limit = 20
): Promise<CrmTrackEntity[]> {
if (!cardId) {
throw new CoolCommException('缺少名片标识 cardId', 400);
}
// limit 范围限制在 1 ~ 100
const parsed = Number(limit);
const rawLimit = Number.isFinite(parsed) ? parsed : 20;
const take = Math.min(100, Math.max(1, Math.round(rawLimit)));
return await this.crmTrackEntity.find({
where: { cardId: Number(cardId) },
order: { id: 'DESC' } as any,
take,
});
}
}