文件

826 行
14 KiB
CSS

/* CSS变量定义 */
:root {
--primary-color: #2563eb;
--primary-hover: #1d4ed8;
--secondary-color: #64748b;
--accent-color: #f59e0b;
--success-color: #10b981;
--warning-color: #f59e0b;
--error-color: #ef4444;
--text-primary: #1e293b;
--text-secondary: #64748b;
--text-muted: #94a3b8;
--bg-primary: #ffffff;
--bg-secondary: #f8fafc;
--bg-tertiary: #f1f5f9;
--border-color: #e2e8f0;
--border-light: #f1f5f9;
--shadow-sm: 0 1px 2px 0 rgb(0 0 0 / 0.05);
--shadow-md: 0 4px 6px -1px rgb(0 0 0 / 0.1), 0 2px 4px -2px rgb(0 0 0 / 0.1);
--shadow-lg: 0 10px 15px -3px rgb(0 0 0 / 0.1), 0 4px 6px -4px rgb(0 0 0 / 0.1);
--shadow-xl: 0 20px 25px -5px rgb(0 0 0 / 0.1), 0 8px 10px -6px rgb(0 0 0 / 0.1);
--radius-sm: 0.375rem;
--radius-md: 0.5rem;
--radius-lg: 0.75rem;
--radius-xl: 1rem;
}
/* 全局样式重置 */
* {
margin: 0;
padding: 0;
box-sizing: border-box;
}
html {
scroll-behavior: smooth;
}
body {
font-family: 'Inter', 'Microsoft YaHei', Arial, sans-serif;
line-height: 1.6;
color: var(--text-primary);
background-color: var(--bg-primary);
-webkit-font-smoothing: antialiased;
-moz-osx-font-smoothing: grayscale;
}
/* 容器样式 */
.container {
max-width: 1200px;
margin: 0 auto;
padding: 0 1.5rem;
}
/* 导航栏样式 */
.navbar {
position: fixed;
top: 0;
left: 0;
right: 0;
background: rgba(255, 255, 255, 0.95);
backdrop-filter: blur(10px);
border-bottom: 1px solid var(--border-light);
z-index: 1000;
transition: all 0.3s ease;
}
.nav-container {
max-width: 1200px;
margin: 0 auto;
padding: 0 1.5rem;
display: flex;
align-items: center;
justify-content: space-between;
height: 70px;
}
.nav-brand {
display: flex;
align-items: center;
gap: 0.75rem;
font-weight: 600;
color: var(--text-primary);
text-decoration: none;
}
.brand-logo {
height: 40px;
width: auto;
}
.brand-text {
font-size: 1.25rem;
font-weight: 700;
color: var(--primary-color);
}
.nav-menu {
display: flex;
align-items: center;
gap: 2rem;
}
.nav-link {
color: var(--text-secondary);
text-decoration: none;
font-weight: 500;
transition: color 0.3s ease;
position: relative;
}
.nav-link:hover,
.nav-link.active {
color: var(--primary-color);
}
.nav-link.active::after {
content: '';
position: absolute;
bottom: -8px;
left: 0;
right: 0;
height: 2px;
background: var(--primary-color);
border-radius: 1px;
}
.btn-login {
background: var(--primary-color);
color: white;
border: none;
padding: 0.75rem 1.5rem;
border-radius: var(--radius-md);
font-weight: 500;
cursor: pointer;
transition: all 0.3s ease;
font-size: 0.875rem;
}
.btn-login:hover {
background: var(--primary-hover);
transform: translateY(-1px);
box-shadow: var(--shadow-md);
}
/* 按钮组件 */
.btn {
display: inline-flex;
align-items: center;
gap: 0.5rem;
padding: 0.75rem 1.5rem;
border-radius: var(--radius-md);
font-weight: 500;
text-decoration: none;
border: none;
cursor: pointer;
transition: all 0.3s ease;
font-size: 0.875rem;
line-height: 1;
}
.btn-primary {
background: var(--primary-color);
color: white;
}
.btn-primary:hover {
background: var(--primary-hover);
transform: translateY(-2px);
box-shadow: var(--shadow-lg);
}
.btn-outline {
background: transparent;
color: var(--primary-color);
border: 2px solid var(--primary-color);
}
.btn-outline:hover {
background: var(--primary-color);
color: white;
transform: translateY(-2px);
box-shadow: var(--shadow-lg);
}
.btn-large {
padding: 1rem 2rem;
font-size: 1rem;
}
/* 主要内容区域 */
.main-content {
margin-top: 70px;
}
/* 英雄区域 */
.hero-section {
background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
color: white;
padding: 6rem 0;
position: relative;
overflow: hidden;
}
.hero-section::before {
content: '';
position: absolute;
top: 0;
left: 0;
right: 0;
bottom: 0;
background: url('data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100"><defs><pattern id="grain" width="100" height="100" patternUnits="userSpaceOnUse"><circle cx="50" cy="50" r="1" fill="%23ffffff" opacity="0.1"/></pattern></defs><rect width="100" height="100" fill="url(%23grain)"/></svg>') repeat;
opacity: 0.3;
}
.hero-container {
max-width: 1200px;
margin: 0 auto;
padding: 0 1.5rem;
display: grid;
grid-template-columns: 1fr 1fr;
gap: 4rem;
align-items: center;
position: relative;
z-index: 1;
}
.hero-content {
max-width: 600px;
}
.hero-badge {
display: inline-flex;
align-items: center;
gap: 0.5rem;
background: rgba(255, 255, 255, 0.2);
backdrop-filter: blur(10px);
padding: 0.5rem 1rem;
border-radius: 2rem;
font-size: 0.875rem;
font-weight: 500;
margin-bottom: 1.5rem;
border: 1px solid rgba(255, 255, 255, 0.3);
}
.hero-title {
font-size: 3.5rem;
font-weight: 700;
line-height: 1.1;
margin-bottom: 1.5rem;
}
.gradient-text {
background: linear-gradient(135deg, #fbbf24, #f59e0b);
-webkit-background-clip: text;
-webkit-text-fill-color: transparent;
background-clip: text;
}
.hero-description {
font-size: 1.125rem;
line-height: 1.7;
margin-bottom: 2rem;
opacity: 0.9;
}
.hero-actions {
display: flex;
gap: 1rem;
flex-wrap: wrap;
}
.hero-visual {
position: relative;
height: 500px;
}
.hero-image {
position: relative;
width: 100%;
height: 100%;
background: linear-gradient(135deg, rgba(255, 255, 255, 0.1), rgba(255, 255, 255, 0.05));
border-radius: var(--radius-xl);
backdrop-filter: blur(10px);
border: 1px solid rgba(255, 255, 255, 0.2);
}
.floating-card {
position: absolute;
background: white;
color: var(--text-primary);
padding: 1rem;
border-radius: var(--radius-lg);
box-shadow: var(--shadow-xl);
display: flex;
align-items: center;
gap: 0.75rem;
font-weight: 500;
animation: float 6s ease-in-out infinite;
}
.card-icon {
font-size: 1.5rem;
}
.card-1 {
top: 10%;
left: 10%;
animation-delay: 0s;
}
.card-2 {
top: 20%;
right: 15%;
animation-delay: 1s;
}
.card-3 {
top: 50%;
left: 5%;
animation-delay: 2s;
}
.card-4 {
bottom: 30%;
right: 10%;
animation-delay: 3s;
}
.card-5 {
bottom: 10%;
left: 20%;
animation-delay: 4s;
}
@keyframes float {
0%, 100% {
transform: translateY(0px);
}
50% {
transform: translateY(-20px);
}
}
/* 区域标题样式 */
.section-header {
text-align: center;
margin-bottom: 4rem;
}
.section-title {
font-size: 2.5rem;
font-weight: 700;
color: var(--text-primary);
margin-bottom: 1rem;
}
.section-subtitle {
font-size: 1.125rem;
color: var(--text-secondary);
max-width: 600px;
margin: 0 auto;
}
/* 新零售概念区域 */
.concept-section {
padding: 6rem 0;
background: var(--bg-secondary);
}
.concept-content {
max-width: 800px;
margin: 0 auto;
}
.concept-text {
text-align: center;
}
.concept-text p {
font-size: 1.125rem;
line-height: 1.8;
color: var(--text-secondary);
margin-bottom: 2rem;
}
.highlight {
color: var(--primary-color);
font-weight: 600;
}
.concept-highlight {
background: linear-gradient(135deg, var(--primary-color), var(--accent-color));
color: white;
padding: 1.5rem 2rem;
border-radius: var(--radius-lg);
text-align: center;
}
.highlight-text {
font-size: 1.25rem;
font-weight: 600;
}
/* 解决方案区域 */
.solutions-section {
padding: 6rem 0;
}
.solutions-grid {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(350px, 1fr));
gap: 2rem;
}
.solution-card {
background: white;
padding: 2rem;
border-radius: var(--radius-xl);
box-shadow: var(--shadow-md);
transition: all 0.3s ease;
border: 1px solid var(--border-light);
}
.solution-card:hover {
transform: translateY(-8px);
box-shadow: var(--shadow-xl);
}
.solution-icon {
font-size: 3rem;
margin-bottom: 1.5rem;
}
.solution-title {
font-size: 1.5rem;
font-weight: 600;
color: var(--text-primary);
margin-bottom: 1rem;
}
.solution-description {
color: var(--text-secondary);
line-height: 1.6;
margin-bottom: 1.5rem;
}
.solution-features {
list-style: none;
}
.solution-features li {
padding: 0.5rem 0;
color: var(--text-secondary);
position: relative;
padding-left: 1.5rem;
}
.solution-features li::before {
content: '✓';
position: absolute;
left: 0;
color: var(--success-color);
font-weight: bold;
}
/* 零售本质区域 */
.essence-section {
padding: 6rem 0;
background: var(--bg-secondary);
}
.essence-content {
max-width: 800px;
margin: 0 auto;
text-align: center;
}
.essence-text p {
font-size: 1.125rem;
line-height: 1.8;
color: var(--text-secondary);
margin-bottom: 3rem;
}
.essence-diagram {
display: flex;
align-items: center;
justify-content: center;
gap: 2rem;
flex-wrap: wrap;
}
.flow-item {
display: flex;
flex-direction: column;
align-items: center;
gap: 1rem;
}
.flow-icon {
font-size: 3rem;
background: white;
padding: 1.5rem;
border-radius: 50%;
box-shadow: var(--shadow-lg);
}
.flow-label {
font-weight: 600;
color: var(--text-primary);
}
.flow-arrow {
font-size: 2rem;
color: var(--primary-color);
font-weight: bold;
}
/* 对比分析区域 */
.comparison-section {
padding: 6rem 0;
}
.comparison-content {
display: grid;
grid-template-columns: 1fr auto 1fr;
gap: 3rem;
align-items: start;
}
.comparison-side {
background: white;
padding: 2rem;
border-radius: var(--radius-xl);
box-shadow: var(--shadow-md);
}
.traditional {
border-left: 4px solid var(--error-color);
}
.modern {
border-left: 4px solid var(--success-color);
}
.comparison-title {
font-size: 1.5rem;
font-weight: 600;
margin-bottom: 1.5rem;
text-align: center;
}
.comparison-item {
margin-bottom: 1.5rem;
}
.comparison-item h4 {
font-weight: 600;
color: var(--text-primary);
margin-bottom: 0.5rem;
}
.comparison-item p {
color: var(--text-secondary);
line-height: 1.6;
}
.comparison-vs {
display: flex;
align-items: center;
justify-content: center;
}
.vs-circle {
width: 80px;
height: 80px;
background: linear-gradient(135deg, var(--primary-color), var(--accent-color));
border-radius: 50%;
display: flex;
align-items: center;
justify-content: center;
color: white;
font-weight: bold;
font-size: 1.25rem;
box-shadow: var(--shadow-lg);
}
.comparison-advantages {
display: flex;
gap: 0.5rem;
flex-wrap: wrap;
margin-top: 1rem;
}
.advantage-tag {
background: var(--success-color);
color: white;
padding: 0.25rem 0.75rem;
border-radius: 1rem;
font-size: 0.875rem;
font-weight: 500;
}
/* CTA区域 */
.cta-section {
padding: 6rem 0;
background: linear-gradient(135deg, var(--primary-color), var(--accent-color));
color: white;
text-align: center;
}
.cta-content {
max-width: 600px;
margin: 0 auto;
}
.cta-title {
font-size: 2.5rem;
font-weight: 700;
margin-bottom: 1rem;
}
.cta-description {
font-size: 1.125rem;
margin-bottom: 2rem;
opacity: 0.9;
}
.cta-actions {
display: flex;
gap: 1rem;
justify-content: center;
flex-wrap: wrap;
}
.cta-actions .btn-primary {
background: white;
color: var(--primary-color);
}
.cta-actions .btn-primary:hover {
background: var(--bg-tertiary);
}
.cta-actions .btn-outline {
border-color: white;
color: white;
}
.cta-actions .btn-outline:hover {
background: white;
color: var(--primary-color);
}
/* 页脚样式 */
.footer {
background: var(--text-primary);
color: white;
padding: 3rem 0 1rem;
}
.footer-content {
display: grid;
grid-template-columns: 1fr 2fr;
gap: 3rem;
margin-bottom: 2rem;
}
.footer-brand {
display: flex;
flex-direction: column;
gap: 1rem;
}
.footer-logo {
height: 40px;
width: auto;
}
.footer-description {
color: var(--text-muted);
line-height: 1.6;
}
.footer-links {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: 2rem;
}
.footer-column h4 {
font-weight: 600;
margin-bottom: 1rem;
color: white;
}
.footer-column a {
display: block;
color: var(--text-muted);
text-decoration: none;
margin-bottom: 0.5rem;
transition: color 0.3s ease;
}
.footer-column a:hover {
color: white;
}
.footer-bottom {
border-top: 1px solid var(--border-color);
padding-top: 1rem;
text-align: center;
color: var(--text-muted);
}
/* 响应式设计 */
@media (max-width: 1024px) {
.hero-container {
grid-template-columns: 1fr;
gap: 3rem;
text-align: center;
}
.hero-title {
font-size: 3rem;
}
.solutions-grid {
grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
}
.comparison-content {
grid-template-columns: 1fr;
gap: 2rem;
}
.comparison-vs {
order: -1;
}
}
@media (max-width: 768px) {
.nav-container {
padding: 0 1rem;
}
.nav-menu {
display: none;
}
.hero-section {
padding: 4rem 0;
}
.hero-title {
font-size: 2.5rem;
}
.section-title {
font-size: 2rem;
}
.solutions-grid {
grid-template-columns: 1fr;
}
.essence-diagram {
flex-direction: column;
}
.flow-arrow {
transform: rotate(90deg);
}
.footer-content {
grid-template-columns: 1fr;
gap: 2rem;
}
.footer-links {
grid-template-columns: 1fr;
}
}
@media (max-width: 480px) {
.container {
padding: 0 1rem;
}
.hero-title {
font-size: 2rem;
}
.hero-actions {
flex-direction: column;
align-items: center;
}
.btn {
width: 100%;
justify-content: center;
}
.cta-actions {
flex-direction: column;
align-items: center;
}
.floating-card {
position: static;
margin: 1rem;
animation: none;
}
.hero-visual {
height: auto;
}
.hero-image {
padding: 2rem;
display: flex;
flex-direction: column;
gap: 1rem;
}
}