""" 通俗易懂、去AI味、去啰嗦、面向客户与访客专项测试 (Plain and Concise Copywriting Test) 严格遵循 TDD 模式: 1. 严禁使用典型 AI/大厂虚词黑话(如“闭环”、“工匠精神打磨”、“准备开启您的...”等); 2. 确保面向客户与访客,使用大白话、实在话(如防重复扣款、源码交付、内网部署数据不泄露、标注文档原文); 3. 确保各个独立页面文案短小精悍、不啰嗦、讲人话。 """ import os import unittest ROOT_DIR = os.path.dirname(os.path.dirname(os.path.abspath(__file__))) class TestPlainAndConciseCopywriting(unittest.TestCase): def setUp(self): self.files = { "index": os.path.join( ROOT_DIR, "addons/official/view/web/official_home/index.html" ), "index_e": os.path.join( ROOT_DIR, "addons/official/view/web/official_home/index_e.html" ), "service_page": os.path.join( ROOT_DIR, "addons/official/view/web/official_product/service_page.html" ), "service_software": os.path.join( ROOT_DIR, "addons/official/view/web/official_product/service_software.html", ), "service_app": os.path.join( ROOT_DIR, "addons/official/view/web/official_product/service_app.html" ), "service_agent": os.path.join( ROOT_DIR, "addons/official/view/web/official_product/service_agent.html" ), "product_page": os.path.join( ROOT_DIR, "addons/official/view/web/official_product/product_page.html" ), "cases_page": os.path.join( ROOT_DIR, "addons/official/view/web/official_case_show/list.html" ), "cases_e": os.path.join( ROOT_DIR, "addons/official/view/web/official_case_show/list_e.html" ), "about_page": os.path.join( ROOT_DIR, "addons/official/view/web/official_home/single.html" ), "about_e": os.path.join( ROOT_DIR, "addons/official/view/web/official_home/single_e.html" ), "contact_page": os.path.join( ROOT_DIR, "addons/official/view/web/official_online_message/list.html" ), "contact_e": os.path.join( ROOT_DIR, "addons/official/view/web/official_online_message/list_e.html" ), "nav_pc": os.path.join( ROOT_DIR, "addons/official/view/web/official_common/pc/nav.html" ), "footer_pc": os.path.join( ROOT_DIR, "addons/official/view/web/official_common/pc/footer.html" ), } self.contents = {} for key, path in self.files.items(): if os.path.exists(path): with open(path, encoding="utf-8") as f: self.contents[key] = f.read() else: self.contents[key] = "" self.all_text = "\n".join(self.contents.values()) def test_forbid_ai_jargon_and_cliches(self): """严格杜绝 AI/互联网黑话与套话口癖""" forbidden_jargon = [ "闭环", # 典型大厂/AI黑话(如“业务闭环”、“闭环协同”、“交付闭环”) "工匠精神打磨", # 空洞煽情修饰 "准备开启您的", # 典型 AI 祈使反问句 "矩阵赋能", # AI 常用生造词 "双向幂等校验", # 过于晦涩的技术术语,应通俗化为防重复扣款/防重复提交 "多路向量重排召回", # 技术晦涩,应通俗化说明知识库检索精准 "多路向量召回", # 算法黑话 "无感幂等同步", # 技术行话,应通俗化为自动同步防重复 "数字化落地样本", # 典型公关大词,客户需要的是业务系统而非“样本” "确定性数字化样本", "知识管线", # 算法黑话,应通俗化为企业知识库 "语料处理管线", # 算法行话,应通俗化为知识库处理脚本 "操作链路", # UX大厂黑话,应通俗化为操作步骤 "脱敏数据沙箱", # 过于晦涩,应通俗化为演示环境 "厘清业务痛点", # 居高临下大厂套话,应为调研实际业务流程 "全链路打通", # 大厂黑话,应为全面打通或全面贯通 "全链路压测", # 应为高并发压力测试 ] for jargon in forbidden_jargon: self.assertNotIn( jargon, self.all_text, f"全站文案仍包含黑话或AI套话: '{jargon}'" ) def test_customer_friendly_plain_language(self): """面向客户与访客的大白话表达:突出价值与保障""" # 首页:通俗的防重复扣款与数据安全 self.assertIn( "防重复扣款", self.contents["index"], "首页产品指标应使用客户一目了然的'防重复扣款'", ) # 智能体页:通俗解释 self.assertTrue( "完全离线运行" in self.contents["service_agent"] or "私有化部署" in self.contents["service_agent"], "智能体页必须用通俗大白话说明部署方式与数据边界", ) self.assertTrue( any( label in self.contents["service_agent"] for label in ("引用来源", "引用溯源", "引用展示") ), "智能体页必须讲清楚回答带有引用来源", ) # 案例页:拒绝“样本”,使用“数字化系统”;使用“自动同步防重复” self.assertIn("数字化系统", self.contents["cases_page"]) self.assertIn("自动同步防重复", self.contents["cases_page"]) self.assertNotIn("多路向量召回", self.contents["cases_page"]) # 联系我们表单:使用通俗的“业务需求”而非大厂“痛点” self.assertNotIn("系统痛点", self.contents["contact_page"]) self.assertIn("业务需求", self.contents["contact_page"]) # 软件开发页:面向客户的直白 CTA self.assertNotIn( "准备开启您的企业级定制软件工程?", self.contents["service_software"] ) # APP与小程序页:通俗表述 self.assertNotIn("私域闭环", self.contents["service_app"]) # 产品页:开箱即用与源码买断清晰明了 self.assertIn("成熟商业系统", self.contents["product_page"]) if __name__ == "__main__": unittest.main()